W299AX currently operates at 10 watts from a tower site in Ladonia, west of Phenix City, Alabama, on 107.7 MHz, relaying "Freedom Radio" WJEP from Cusseta, Georgia. A recent construction permit was issued that made almost no changes to the licensed facility, but it has been superseded by a new permit, authorizing 250 watts from the existing tower site. In addition, the translator will drop WJEP for WKCN, "Kissin' 99.3" country. Since Kissin' is a local station, this almost certainly means the translator will be picking up another signal to relay, possibly an HD subchannel or local AM station.
It appears that Columbus has no commercial stations running HD, so it's likely any new format to debut here will come from a local AM station if WKCN isn't being upgraded to run IBOC digital.
Columbus currently has one AM on a translator, WRGC at 1420 kHz, which has a rock format as "106.9 Really Rocks". It's put on by PMB Broadcasting, who also owns Kissin' 99.3.
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