W278AR (103.5, 2 watts vertical) has received a construction permit for a pretty significant move towards Pensacola. The permit has it moving from just west of downtown Atmore to a site near Walnut Hill in northern Escambia County, Florida. The new facility will drop one notch to 103.3 MHz and run 250 watts vertical only.
Just as noteworthy is a change of parent station from religious WSTF in Andalusia to country WYCT in Pensacola. This translator is almost certainly headed to Pensacola, the question now is what will it relay? WYCT was the first station in Pensacola/Mobile to install HD digital broadcasting, but they turned it off years ago. Could a return of the HD be in store, to feed this translator a new format for the area? Or could it be a diversion until it's close enough to relay another ADX property, namely News Talk 1620 WNRP? Either is a possibility. ADX is the only major local FM broadcaster left in Pensacola.
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