W277CC marches on towards Pensacola

Translator W277CC had a license to cover filed with the FCC according to today's digest.  The station started off in Atmore, Alabama as W278AR, a silent station authorized for 2 watts vertical-only on 103.5 MHz, relaying Faith Radio's WSTF in town.

The newest license is for 250 watts vertical-only from a site in northwest Escambia County, Florida, near the Walnut Hill community off FL-97.  This facility is shown to be relaying "Cat Country" WYCT of Pensacola.

Of interest is a yet-to-be-granted application for this translator, which will put it right on the WYCT tower off Old Pensacola Road in Baldwin County. That application lists 250 watts H/V, with WYCT still as the parent, but actually reaches some of the Pensacola metro area, as well as cows and trees in Baldwin County.  This strongly suggests something that locals have inferred: ADX is looking to bring a new FM signal to Pensacola proper.

It's been all but confirmed that ADX is going to put sports on FM.   They are in a LMA with the owners of 1450 WBSR, which dropped its long-time soft AC format for ESPN sports.  But word is that's going to be on a translator at 101.1 MHz, which is likely going to come from Bay Minette (eventually).  So what's this one for?  ADX was an early adopter of HD digital broadcasts, with both their 98.7 frequency and TK 101 jumping on the bandwagon.  Cat Country hasn't run HD in ages but the equipment might still be there.  TK 101's HD-2 is still active but is broadcasting only static HD signal has recently been shut off completely, the HD-2 having formerly been a more alternative flavor to TK's straight up rock format.  Maybe there's plans to do something with an HD-2 channel?  It's all the rage in other markets.