Monday, May 23, 2011

W267BF (Demopolis) sold to Red Mountain Broadcasting. What's next?

It's not often that I bring up station sales, but this one is worth mentioning since it's gotten some press in radio circles.  W267BF (101.5 MHz, 250 watts, Demopolis) was recently sold to Red Mountain Broadcasting.  RMB owns the translator that currently runs Clear Channel's The Vulcan rock format in Birmingham, so there's some speculation as to what the plans are with this translator.

There's currently an application to move the station from its current spot near Greensboro north towards Tuscaloosa.  It's entirely possible that Clear Channel will re-purpose the translator for WACT, the AM companion to WRTR's news and talk format.  A spin to sports to compete with The Deuce, perhaps?  Who knows.  Another AM in T-Town, WMXB, was listed as the one-time source for a translator in town that's now hosting WWPG out of Eutaw.  Maybe they are seeking another translator to get on FM?  The format is gospel but the calls scream "Mix" and whatever middle of the road AC format the city is lacking.

Clear Channel doesn't operate any HD stations in Tuscaloosa, but there's also the long-shot proposition that they may try to expand The Vulcan rock format to the area.  The HD signal is weak but definitely not out of reach for a properly-equipped receiver.  It's not likely, but it's possible.

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