The people at Tiger Communications probably thought they'd have the Montgomery new rock market to themselves after an orchestrated flip of their two east Alabama properties a few weeks back. They were wrong.
After flipping 95.9 The Tiger and 93.9 The Eagle, it seems the folks over at WACV decided to jump into the fray. As announced on the great Montgomery Radio and TV site (linked on the right side of this blog), they are flipped Friday to new rock as "The Gump".
This will put modern rock on no less than four signals across the area, with Tiger on 93.9 and a deleted-but-operating translator at 107.1 and The Gump on 1170 and 104.9.
Let's not kid ourselves, though, the real battle will be between the two translators. And since they have nearly equal (and limited) coverage, I don't expect either one to make major waves.
By and by, this marks the second time 104.9 has been alt rock and probably who knows how many times now that Montgomery has lost an oldies station.
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