Friday, February 26, 2010

Say "Bye" to "My"… 107.3 (ba da bum)

Looks like My 107.3 in Pensacola is going away.  Reports that they are asking listeners to move over to sister station Lite 99.9 in Mobile, and that "My 107.3 is going away" soon.

There's already a Clear Channel-registered 1073thegroove.com that redirects to My 107.3's website, so that sounds like an urban AC type format.  Of course, the rage right now for underperforming FMs is talk, and Clear Channel has plenty of talk in the Mobile-Pensacola market, so who knows what may happen.

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